John P. Ceraolo
John Ceraolo is an internationally recognized author and speaker with more than 20 years of experience in the information security industry. Prior to joining Sentry, John served as the CSO for 3Cinteractive, where he led the organization’s enterprise risk management, business continuity and information security initiatives. As an expert in audit and compliance assessments, John has also led several organizations in SOX compliance, PCI-DSS certification, SAS70 auditing and HIPAA compliance.
As Sentry’s Chief Information Security Officer, John will complement Sentry’s extensive security program by focusing his expertise on the day-to-day execution of Sentry’s information security processes and will ensure ongoing adoption of security and compliance best practices.
Before becoming Sentry’s Chief Pharmacy Officer, Dawn DeAngelo, BS, PharmD, held leadership positions with Sentry’s sales and client services teams after spending more than 18 years in clinical and operational roles in hospital pharmacy. At Cardinal Health, she managed multiple hospital pharmacies and consulted for large health care institutions across the country. At Sentry, she collaborates on Sentry product development, drawing from the insight learned from our customers and from her own pharmacy operations experience. She also supports client projects and Sentry’s internal operations involving pharmacy financial and clinical analytics, pharmacy operations, and optimization of 340B. Dawn earned her Doctorate of Pharmacy and Bachelor of Science in Pharmacy from Duquesne University in Pittsburgh.
Dr. William Kirsh
As Chief Medical Officer and a founding partner of Sentry, Dr. Kirsh has been actively involved in the development, construction and deployment of Sentry’s applications. Dr. Kirsh is a published author and clinically certified in Family Practice, Geriatrics, Hospice and Palliative Medicine. Dr. Kirsh founded eAppeals, LLC, a technology company that simplified the handling of insurance claims appeals, and was awarded a patent from the US Patent Office for a unique electronic insurance appeal process. He was residency trained at The Johns Hopkins University and actively practices acute care medicine at various local hospitals. Dr. Kirsh has served as Special Assistant to the Governor of the State of Florida, Health Aide to US Senator Bob Graham, Chief Executive Officer and Chief Medical Officer for Foundation Health Plan of Florida and was the Vice President of Medical Affairs and Quality Assurance at Physician Corporation of America, Inc. Additionally, he is a founding member and Executive Vice President of International Health Initiatives, a not-for-profit organization that focuses on using technology to bring health care to underserved populations.
A member of the Florida Bar since 1997, Adriana Kovalovska manages legal, regulatory and compliance activities as Sentry’s General Counsel. Previously, as General Counsel and VP of Legal Affairs at a NASDAQ-traded software development company, she played a key role in bringing the company into compliance with the United States Securities and Exchange Commission (SEC) and NASDAQ. She also served as a professorial research assistant in international law at Nova Southeastern University Law Center.
Timothy Lantz is an experienced executive with a background in both finance and operations. He possesses over 14 years of leadership and consulting experience across multiple industries, and currently serves as Senior Vice President at Sentry Data Systems, overseeing the company’s analytics division—including DataNext, Agilum Healthcare Intelligence, and Senturion Business Analytics. Tim began his healthcare career as a consultant with Huron Healthcare, where he designed and implemented financial and operations solutions for large hospitals and healthcare systems nationwide. He later founded and served as Managing Director of a boutique consulting firm specializing in interim executive management, turnarounds, and mid-market M&A, through the firm’s successful acquisition. Prior to joining Sentry in 2014, Tim served as Managing Director at Healthcare Business Insights, a healthcare research firm that was recently acquired by the global research and analytics company, DRG. Tim currently serves on the IPMI Healthcare Finance Institute Advisory Committee, provides educational presentations on a variety of data analytics topics, and is a published contributor and national speaker for organizations like HFMA, HIMSS, Becker’s Hospital Review, and AHIMA. A National Merit Scholar, Tim holds a degree in finance and real estate from the University of Wisconsin.
Lidia Rodriguez-Hupp brings more than 18 years’ experience in 340B software and program maintenance, and six years in various staff positions within the US House of Representatives, to her position as Chief of Corporate Initiatives, 340B Compliance Officer and Senior Vice President. Lidia currently serves as an Advisory Board Committee Member for IPMI’s Healthcare Law & Compliance Institute, where she is instrumental in helping to shape program content.
Lisa Scholz, Head of Industry Relations, joined Sentry after three years as Chief Operating Officer and Senior Vice President at 340B Health, a membership organization of more than 1,100 public and private nonprofit hospitals and health systems throughout the U.S. During her tenure, she grew the association’s membership, guided strategy, and helped influence legislative decisions to affect program change. Lisa also spent nearly 20 years working as a pharmacist, pharmacy operations manager and director of pharmacy at a 1,000-bed hospital health system in Texas and served as Vice President of the HRSA Pharmacy Services Support Center at the American Pharmacists Association, where she secured a five-year contract to provide HRSA’s Office of Pharmacy Affairs (OPA) with assistance and expertise in the delivery of pharmaceutical services and 340B support. Lisa has both a doctorate in pharmacy from the University of Houston and an MBA from Madison University. She is a registered pharmacist and pharmacist preceptor in Texas.
Michael has a unique background which includes more than 20 years of experience in business, healthcare sales and pharmacy leadership. He has held various roles in both sales and pharmacy leadership at Sentry Data Systems, Inc., as Vice President and Senior Vice President of Sales. Prior to Sentry, Michael served as pharmacy subject matter expert, National Operations Director at Cardinal Health and Director of Pharmacy where he developed his extensive background in pharmacy practice management, healthcare, and hospital operations.
Michael played an integral role in the early positioning of Sentry’s solutions in the marketplace and has been focused on business development and sales for the last eight years, promoting Sentry’s 340B solutions for hospitals and contract pharmacies. As Sentry’s Executive Vice President of Sales, he is responsible for leadership and development of Sentry’s sales team and development and management of sales strategy across multiple lines of business and services, including 340B software technology, DataNext Data Analytics platform, and Agilum Healthcare Intelligence.
Michael is dedicated to managing the needs of his clients, providing technology solutions to help hospital clients reduce costs, manage compliance, & improve outcomes. He received his Doctor of Pharmacy and Masters of Business Administration from Wilkes University.